Road Map

Whether you’re starting a tourism business for the first time or your business is now established and ready to export, knowing what resources are available across the tourism landscape can assist in growing your business. This Tourism Road Map will help point you in the right direction to find the resources available.

Getting Started

The organisations below offer support and guidance for tourism businesses getting started for the first time. From mentoring services to market research these organisations offer resources for getting your tourism business started.

Information and Advice

These organisations can help your business with information and advice: (BIZ) provides free access to a wide range of resources, news and information. You'll find practical resources and information to help business owners and managers start, manage, grow or exit their businesses, as well as the day-to-day challenges.

A business plan helps you set goals and should provide a clear pathway for you to achieve them. It also helps you to think about your finances, your marketing and your team. When you’re starting out, it’s a good idea to do a full and thorough business plan. This will help you understand the business and industry you’re getting into and have a clear vision for the future. Find out more here. also covers a wide range of Government rules and regulations affecting businesses in New Zealand and information on how businesses can meet their compliance requirements.

  • Starting a business
  • Staff & HR
  • Tax & Reporting
  • Laws & Regulations
  • Support & Advice.

Tourism Industry Aotearoa (TIA)

The Tourism Industry Aotearoa (TIA) is the lead national private sector organisation speaking on behalf of the tourism industry. It is membership-based, with more than 1500 members who collectively make up about 85% of New Zealand’s tourism turnover.

TIA’s goal is to lead the tourism industry and create an environment that helps our members’ businesses grow and flourish. We keep the tourism industry at the centre of political and public attention.

TIA do this through education and advice, business savings on core expenses, political influence and being available to our members when needed.

TIA successfully influence government policy that impacts on our members such as ACC levies, infrastructure development and freedom camping.

The information and advice TIA provide helps members stay up to date with industry issues, respond to trends, take advantage of opportunities and overcome challenges.

TIA hold events aimed at addressing key industry issues, plan  for future prosperity and celebrate success. These include:

Full membership of TIA offers a great range of services and discounts. For most TIA members, the savings pay back the membership investment many times over.

TIA employs specialist staff with a range of expertise that members can take advantage of. Whether you are having problems with your local council, need support in dealing with the media or are looking for information to help with your business decisions, TIA may be able to help. TIA understand that being in business is challenging, even in the best of times. The more members and support TIA has, the stronger our collective voice and the more influence TIA have on policy and decision-making that affects your business. Find out more here.

Te Puni Kōkiri

Te Puni Kōkiri (Ministry of Maori Development) is the Crown’s principal adviser on Crown-Māori relationships. Te Puni Kōkiri also guide Māori public policy by advising Government on policy affecting Māori wellbeing and development. Te Puni Kōkiri means a group moving forward together. As the name implies, Te Puni Kōkiri seek to harness the collective talents of Māori to produce a stronger New Zealand. Find out more here.

To contact your local Māori Business Growth Advisor, click here.

Ministry of Business, Innovation and Employment (MBIE) - Tourism Research & Data

MBIE advise the government on how to improve productivity and growth across the tourism sector. They also collect, analyse and publish local and international tourism data. Find out more here.

Tourism New Zealand (TNZ)

Tourism New Zealand (TNZ) is the organisation responsible for marketing New Zealand to the world as a visitor destination. Its corporate website provides information about TNZ’s key visitor markets, news and insight, upcoming trade and business events and the organisation’s prioritisation of key sectors. Information to enhance your tourism business and information on NZ’s tourism industry are also available. Find out more here.

New Zealand Trade & Enterprise (NZTE)

NZTE is New Zealand’s international business development agency. Our role is to help New Zealand businesses grow bigger, better, faster in international markets.

NZTE’s strategy supports the Government’s Business Growth Agenda which creates conditions that encourage successful businesses to grow globally.

NZTE’s customers are New Zealand’s internationalising businesses. We work with approximately 1500 – 2000 businesses at any one time and focus intensively on an active portfolio of 500 that have the scale and ambition to succeed internationally.

NZTE programmes and services are designed to support businesses to grow and succeed internationally and are focused primarily on refining strategy, improving performance, building global networks, and in-market support for business development.

NZTE align their service with different stages of a business lifecycle – from starting and growing a business, through to exporting and operating internationally – and help address the scale and distance issues faced by New Zealand exporters.

NZTE has 10 offices in New Zealand and staff in 36 locations around the world. NZTE work in partnership with New Zealand businesses, helping to build strategic alliances and develop commercial relationships. NZTE connect them with opportunities and contacts in international markets, and share our knowledge, experience and networks to help businesses develop capability and scale. Find out more here.

Tourism Export Council of New Zealand (TEC)

The Tourism Export Council of New Zealand (TECNZ) is a trade organisation comprising of inbound tour operators(ITOs) who package both group and FIT itineraries and product suppliers eg. attraction, activity, accommodation, transport and other tourism service providers. TEC represent the majority of key tourism operators of New Zealand and responsible for 60-70% of all international visitor arrivals.

TECNZ is like the “Fonterra of Tourism”. TEC promote New Zealand offshore (private sector) and buy all the product onshore. This differs from Tourism New Zealand who are the public international marketing arm who we work with on joint ventures, but they are not trade or purchase any New Zealand product. TIA or the Tourism Industry Association is the advocacy and policy organisation who represent our interests to Government. Find out more here.

TEC also produce the Planning for Inbound Success booklet, a guide to understanding and working with New Zealand Inbound Tour Operators.

Regional Tourism Organisations New Zealand (RTONZ)

RTONZ provide advice to the Government on how it can create the right environment for enhanced productivity and growth in the tourism sector in order to grow tourism’s contribution to the New Zealand economy. RTONZ also collect, analyse and publish tourism data, such as international visitor expenditure, and evaluate the effectiveness of government initiatives that impact on tourism. Find out more here.

Worksafe New Zealand

WorkSafe New Zealand (WorkSafe) is the work health and safety regulator. WorkSafe works collaboratively with businesses, undertakings, workers and their representatives to embed and promote good work health and safety practices.

WorkSafe’s functions include:

  • Monitoring and enforcing compliance with work health and safety legislation
  • Providing guidance, advice and information on work health and safety
  • Fostering a co-operative and consultative relationship between the people who have health and safety duties and the persons to whom they owe those duties and their representatives.
  • Collecting, analysing and publishing statistics and other information relating to work health and safety. Find out more here.

Department of Conservation

Individuals have unlimited access to conservation land for recreational purposes, provided their recreational activity is allowed within the area. However, commercial operators and businesses require a permit to access public conservation land and this is done through DOC’s concession process. Learn more about concessions here.

To interact with or handle wildlife and marine mammals, or use public conservation land other than for personal recreation, you need authorisation from DOC. If you’re not sure which research or wildlife authorisation you need, try the decision-making tool.

Business Development and Training

These organisations can help your business with development and training:


Training for Business Owners

There are lots of free workshops and seminars available to small business owners.

Your industry body and local Chamber of Commerce will be good places to ask if there are any relevant workshops and seminars coming up.

Business Development and Training

These organisations can help your business with development and training:


Training for Business Owners

There are lots of free workshops and seminars available to small business owners.

Your industry body and local Chamber of Commerce will be good places to ask if there are any relevant workshops and seminars coming up.

Check out:

Other useful resources include:

Staff training and development is fundamental to business growth. It can help sales, save staff hours, create more efficient production methods, improve technical systems and more.

Unfortunately it’s also something that’s often ignored by many small business owners because it is seen as too time consuming or expensive.

Learn about some of the options available for your staff to develop skills, as well as grow or improve your business. Find out more here

Business Calendar

This calendar will help you find a range of opportunities, training, general compliance dates, and related tasks from across Government quickly and easily. Over time, you will also find events from the private sector where they are related to what you do with Government.

Pulling everything in to one handy place will make it easier for you to identify and participate in events and opportunities that will support your business growth and help you to understand and meet your obligations.

Government Help with Training

If you want to support or train your staff, the government is here to help.

From Industry Training Organisations (ITOs) to courses in basic English and maths, take advantage of these offerings to help you upskill your workforce and develop your business.

Business Mentors New Zealand (BMNZ)

The Business Mentors New Zealand service assists with over 60,000 SME owners – with this number increasing every day. BMNZ engage with over 4,300 clients every year; and supported by over 1,800 volunteer mentors and 28 Agents (Economic Development Agencies and Chambers of Commerce) based throughout New Zealand.

Funding to support delivery of the service comes primarily from the Private Sector of New Zealand business – businesses that understand the challenges business owners in our SME sector face and how the viability of these businesses links directly to the health and wellbeing of our local communities and national economy. Find out more here.


Poutama is an apolitical, independent, pan-tribal and proactive Māori business development organisation. Working as honest brokers, unencumbered by bureaucracy and long-winded processes Poutama fosters the growth of Māori-owned businesses and commercial activities.

  • Business Advice & Information
  • Clustering & Networking
  • Global Business Development
  • Investment.

Tourism New Zealand (TNZ)

Tourism New Zealand (TNZ) is the organisation responsible for marketing New Zealand to the world as a visitor destination. Tourism New Zealand's corporate website provides information about TNZ’s key visitor markets, news and insight, upcoming trade and business events and the organisation’s prioritisation of key sectors. Information to enhance your tourism business and information on NZ’s tourism industry are also available. Find out more here.

Business Networks

These organisations can help with business networks:

Regional Business Partner Network

The Regional Business Partner Network helps New Zealand businesses innovate and grow by making it easier to access early stage business support. The network is made up of 14 Regional Business Partners throughout New Zealand and is supported by New Zealand Trade and Enterprise (NZTE) and Callaghan Innovation. Find out more and register here.

Wellington Māori Business Network (Te Awe)

Te Awe Wellington Māori Business Network is dedicated to encouraging and promoting business enterprises in the Te Whanganui a Tara / Wellington rohe through highly effective networking hui and manaakitanga. Find out more here.

Southern Business Network Otago/Southland (Kuma)

Membership to the KUMA network allows access to:

  • The KUMA website which is the central point of contact, profiling members, their business and informing of local training opportunities and events.
  • The 2-Day Annual KUMA Hui held on local Marae which is free to subscribed members. This Hui brings together members from across the regions to meet while learning from inspiring guest speakers.
  • Developing relationships between KUMA and the Otago University School of Business to partner senior students with members to conduct research on ways to improve aspects of their business. Please advise administration if you are interested in taking part in these projects.
  • Monthly Hui in each region
  • Dunedin Monthly Breakfast.

Te Manawa Pou Tahi – Tauranga Māori Business Association

TMBA offers members and others:

  • Networking opportunities
  • ​Capability Building workshops
  • Business promotion
  • Member discounts
  • Resource hub

FOMA - Federation of Māori Authorities

FOMA provides pathways and tools for members to develop profitability, performance and sector specific skills. They provide members with a strong national voice. By regular communication with industry and government, FOMA is able to represent members’ interests on issues of national importance. Find out more here.

Te Hūmeka - Waikato Māori Business Network

Te Hūmeka Māori Business Network's main function is to support Māori Business and provide platforms for Māori Businesses to network on a local, national and international scale.

Te Manu Atatu - Whanganui Māori Business Network

Te Manu Atatu is the name of the Whanganui Maori Business Network that was constituted as an Incorporated Society in 2000. Earlier this year, a new working party met alongside some of the original executive committee to transition Te Manu Atatu into a new era.

Te Rōpū Pakihi - Kāpiti & Horowhenua Māori Business Network

Te Rōpu Pakihi supports the growth and development of Māori enterprise in the Kāpiti Coast and Horowhenua region. The membership believes that it is the influence of kaupapa tuku iho that makes our businesses unique contributors to our communities. The Network meets regularly to tautoko each other in business and community, hold functions throughout the year to whakawhanaungatanga with others, and celebrate Māori business through their awards programme.


The organisations listed below may be able to help with funding for your business:

Tuawhenua Provincial Growth Fund

The Provincial Growth Fund aims to lift productivity potential in the provinces. Its priorities are to enhance economic development opportunities, create sustainable jobs, enable Māori to reach their full potential, boost social inclusion and participation, build resilient communities, and help meet New Zealand's climate change targets.

All provinces are eligible for funding, however, Tairāwhiti/East Coast, Hawke's Bay, Tai Tokerau/Northland, Bay of Plenty, West Coast, and Manawatū-Whanganui have been identified for early investment.

More details on the Provincial Growth Fund can be found here, along with application forms.

Māori Innovation Fund: Te Punaha Hiringa

Purpose: Increase the skills, knowledge and networks of Māori collectives, and help them to engage more effectively with the wider enterprise development and innovation systems to realise the economic potential of their assets through the employment of commercial advisors.

Amount: Up to $60,000 per grant, funding of 25% or more required by applicant.

Frequency: One round per year.

More details on Te Punaha Hiringa can be found here.

Whenua Māori Fund

Purpose: Improving the performance and productivity of Māori freehold land. Targeted at collectives, & pre-commercial activity.

Total funding available per year: $3.2 million

More details on the Whenua Māori Fund can be found here.

Ka Hao: Māori Digital Development Fund

Purpose: Create high value jobs and opportunities that advance Māori in digital technologies through:
• Improving digital skills and pathways for Māori into digital technologies.
• Growing digital technologies businesses.
• Enhancing new Māori language and culture initiatives through digital technologies.

Total funding available: $30 million over six years from 2014/15

Frequency: Annual

More details on Ka Hao, the Māori Digital Development Fund, can be found here.

Regional Business Partner Network - Capability Vouchers

Purpose: Capability Vouchers – for business planning, systems, sustainability, capital raising, export, finance, governance, marketing etc.

Amount: Maximum of $5,000 per year per business with at least a 50 % contribution from applicant.

Frequency: On application to local regional business partner (check website for nearest to you)

More details on Capability Vouchers can be found here.

Sustainable Farming Fund

Purpose: The Sustainable Farming Fund (SFF) funds 'communities of interest' to do applied research and extension projects that tackle a shared problem or develop a new opportunity.
The SFF invests in applied research and projects led by farmers, growers or foresters. Projects that meet the criteria should deliver economic, environmental and social benefits to New Zealand.

Amount: Maximum total grant available is $600,000 over three years. Or: up to $200,000 each year for a maximum of three years.

More details on the Sustainable Farming Fund can be found here.

Business Training and Advice Grant

A Business Training and Advice Grant helps people getting government assistance who want to start up their own business. It helps towards the cost of training and advice you need to start a business. You could also use it if you need the services of a business adviser.

Māori Women’s Development Inc

Māori Women's Development provide loans to Māori women and their whānau to enable and assist them to enter into and commence business and/or to expand and restructure their existing businesses.

Mātauranga Kura Taiao Fund

The Mātauranga Kura Taiao Fund seeks to preserve the customs, history and stories associated with Māori land and tikanga.

NZTE Capability Development Vouchers

NZTE Capability Development Vouchers are available to businesses to use as partial payment towards the cost of capability development and training in the following areas:

  • Business Planning
  • Business Systems
  • Business Sustainability
  • Capital Raising
  • Exporting
  • Finance
  • Governance
  • Lean Manufacturing/Business Operations
  • Managing Resources
  • Marketing.

Callaghan Innovation R&D funding and support

A range of R&D grants to add scale, depth and return to your R&D investment. Our R&D grants are structured to meet your business needs - whether you're a young start-up, an established R&D performer, or want to bring students on board to assist in your R&D activities. When we know what you need, we connect you with the right funding to help your R&D get ahead
  • Getting Started Grants - Are you in the early stages of, or new to, R&D? A Getting Started Grant will give you a kick-start to help you take your product, process or service solution from development through to commercialisation.
  • Project Grants - Is your business new to, or trying to expand your R&D? A Project Grant can help you take on larger or more challenging R&D.
  • Growth Grants - Is your business an experienced R&D performer? This three year grant will help you increase your R&D investment.
  • Student Grants -  Do you want to increase your business’s R&D capability, or are you a student wanting to develop your technical skills in a commercial R&D environment? Our Student Grants are designed to support both New Zealand businesses and students.
  • R&D Experience Grants - Bring smart, enthusiastic and fresh thinking into your R&D activities with support provided by undergraduate students in the summer break before or after their final year of study..
  • R&D Career Grants - Add a PhD or Masters graduate to your R&D team to stimulate innovation.
  • R&D Fellowship Grants - Solve a challenging R&D problem in your business with PhD or Masters research.

Foundation North

Foundation North Places funding area aims to support projects that:

  • conserve our physical and natural environment
  • conserve our cultural heritage
  • support building and marae development projects that aim to strengthen community cohesion.

Funding for Heritage Protection

There are various agencies including Heritage New Zealand which offer financial assistance for those who wish to protect and conserve heritage places.

Commemorating Waitangi Day Fund

The Commemorating Waitangi Day Fund supports events that commemorate the signing of the Treaty of Waitangi, and promote nation and community building. The fund aims to encourage a wider mix of communities to take part in Waitangi Day events.

The government is especially keen to support events organised by local government and/or communities in partnership with tangata whenua that invite wide community participation.

Regional Culture and Heritage Fund

The RCHF will benefit a wider range of cultural organisations throughout New Zealand: in the broader art gallery and museums sector (including iwi museums/whare taonga), the performing arts, and the heritage sector.

The RCHF’s focus will be on capital projects outside the main centres of Auckland, Wellington, and Christchurch. Projects located in Auckland, Wellington, and Christchurch remain eligible for grant consideration and applications will be considered on a case by case basis.

The Icehouse

While most SMEs don’t rely on external funding in the same way as many startups do, funding is still an important business enabler. You might not be interested in raising capital but, to be able to successfully grow your business, you need to fully understand your financial situation and capital requirements and make informed decisions about the growth of the business.

Therefore, many of our growth programmes for SME cover different aspects of finance.

Enhanced Access Fund

The New Zealand Walking Access Commission administers a contestable fund to support projects aimed at enhancing access to New Zealand's great outdoors. This fund is known as the Enhanced Access Fund. Funding will be prioritised towards projects that help to secure certain and enduring access to the outdoors for future generations.

The main priority for funding is:

  • obtaining certain and enduring access; for example, the cost of negotiation to secure access agreements, legal or survey costs of obtaining access, the cost of obtaining Resource Management Act consents.

Other priorities, in descending order, are:

  • information including signs;
  • developing and improving walking opportunities through installing gates, stiles and fences and the cost of obtaining professional reports such as engineering reports; and
  • supporting community walking access projects, including infrastructure and administration. Funding of infrastructure including bridges and boardwalks is low priority.

Tourism Industry New Zealand Trust

Do you need funding to get a tourism project or initiative off the ground? Or to take it to the next level? Apply for a TINZT Grant. We have funding available for great ideas that meet one or more of our aims:

  • Increase the knowledge of people working in New Zealand's tourism industry
  • Educate New Zealanders about our tourism industry
  • Encourage and promote a tourism industry based on the sustainable use and preservation of New Zealand's natural assets.

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