About Us

Māori tourism, as the first impression and final exclamation mark for visitors to Aotearoa New Zealand visitors, is important to NZ Māori Tourism.

The Māori world provides a key point of difference for visitors and entering this world offers a fascinating first impression, a unique connection, and everlasting memories.

NZ Māori Tourism works collaboratively with the Māori tourism sector to ensure visitors arrive as strangers but leave Aotearoa New Zealand as members of our whānau (family).

Staff Members

To learn more about the staff of NZ Māori Tourism, please read the profiles below. The contact details for each staff member can also be found here.

Pania Tyson-Nathan

Pania Tyson-Nathan - Chief Executive

Rongomaiwahine, Ngāti Kahungunu

Since becoming CEO of NZ Māori Tourism Pania has focused on highlighting the unique opportunity that a Māori experience offers manuhiri (visitors) domestically and internationally.

Having grown up in business with her parents in the Hawke’s Bay and then owning businesses, Pania understands intimately both the pains and passion of a 24 hour personal and financial commitment. Fast forward to the mid 90’s she moved on to local and central government where she gained an appreciation of the important role that policy plays in our every day lives.

Pania has used all that she has learned over the years (and continues to learn) to position NZ Māori Tourism as a key contributor, participant and influencer within the tourism industry today.

Married to Evan (Te Roroa), between them they have 8 children and live in Wellington splitting their downtime between Mahia and Northland.

The next big job is to work through the leveraging opportunities that exist between international trade, tourism and investment.

Email Pania

Hoki-mai Chong

Hoki-mai Chong - Chief Advisor

Chinese, Ngati Koroki-Kahukura, Waikato 

Hoki-mai joined NZ Māori Tourism in 2015 after a lengthy stint at Te Puni Kōkiri, the Ministry of Māori Development, where he worked in the Policy Wahanga (on treaty settlements and international trade relations), and the Office of the Chief Executive.

Hoki-mai is heavily involved with his marae, Reretewhioi Marae, Waiuku, and represents the marae on Waikato-Tainui’s Te Kauhanganui. Hoki-mai is also a sitting member of the iwi’s executive body, Te Arataura.

Hoki-mai’s current focus at NZ Māori Tourism is on supporting the organisation to meet its corporate commitments.

Email Hoki-mai

 Amanda Lee

Amanda Lee - Director Strategy and Performance

Amanda has held several leadership roles across diverse areas involving strategy, policy, operations and community development in Aotearoa New Zealand and the United Kingdom. Most recently, focussing on Māori economic development and the Budget round at Te Puni Kōkiri.

Amanda has also been a key player in enabling culture change in several organisations, particularly to improve outcomes for Māori, Pacific, Irish and Asian peoples.

Email Amanda

 Whitiaua Black

Whitiaua Black - Pou Tikanga

Ngāi Tūhoe, Te Whānau-a-Apanui, Ngāti Tūwharetoa

Whitiaua leads the newly developed role as Pou Tikanga for NZ Māori Tourism. The core focus of this role is to enhance te reo Māori me ōna tikanga at NZ Māori Tourism and the wider tourism sector.

Whitiaua’s expertise in te ao Māori has been instilled in him from before he was born. Growing up in a home where only reo Māori was spoken, he attended Kōhanga Reo, Kura Kaupapa and Whare Wānanga, became Head boy of Hato Pāora College and won both the Manu Kōrero National Speech Competition Pei Te Hurinui and the Māori Women’s Welfare League National Speech Competition.

As well as that, Whitiaua represented New Zealand in three codes (Rugby Union, Rugby League, Touch Rugby), was the Head Coach of both NZ Open Men’s Touch Team and Under 18s, and the National Selector for NZ Touch. Whitiaua was also a Reo Māori Teacher at Hato Paora College, Head of High-Performance Sport at Tū Toa Sports Academy and, more recently, Hauora teacher at Te Kura Kaupapa o Horouta Wānanga.

When he’s not occupied with mahi at NZ Māori Tourism, Whitiaua will keep himself occupied with sports, te Ao Māori, hunting and fishing, spending quality time with whānau and following his children and supporting them in everything they do.

Email Whitiaua

 Honsol Chan Tung

Honsol Chan Tung - Finance, Special Projects Senior Advisor


Honsol joined NZ Māori Tourism in April of 2021 after moving to New Zealand in 2020. He recently completed his services as the Programme Finance Analyst with the UNDP Multi Country Office in Samoa serving the Cook Islands, Niue, Tokelau and Samoa.

An accountant by profession, Honsol is a member of CA Samoa and is working towards completing his CPA Australia and Prince2 certification. He has worked in various government agencies in Samoa and other development agencies in the Pacific as an accountant / auditor with the aim of improving outcomes for Pacific people. Honsol will be assisting the Finance team and leading some of NZMT’s Projects.

Email Honsol


 Miro Muriel Harré

Miro Muriel Harré - Director of Regenerative Transformation

Ngāti Maniapoto, Ngāti Porou

Miro joined the NZ Māori Tourism whānau from a background in management consulting and strategy development. More recently, she was contracting as a business advisor across the creative industries and tourism.

Miro grew up on the foothills of the Waitākere Ranges where she and her cousins are sixth generation on the papakāinga.

Miro takes on the role of Director Regenerative Trasformation with NZ Māori Tourism, where she will incorporate her passions for Mātauranga Māori and sustainability to developing the identity and foundations of the Aotearoa New Zealand economy.

Aside from that, Miro is also a devourer of the reo of her tupuna - Māori and Wīwī (French), and is looking to expand her kete in those fields. In her own time, you’ll find her experimenting in the kāuta, improving her sommelier skills or taking in the vastness of the moana.

Email Miro

Matt Ammunson-Fyall  - Director of Regions

Ngāti Kahungunu, Ngāti Whakaue, Ngāti Porou

Matt joined New Zealand Māori Tourism in May 2022 as Director of Regions after a two-year stint working for a tourism industry association. 

Most recently working in the advocacy and engagement space, Matt has experience working around government and business, and brings a focus on growing the understanding of kaupapa Māori in the business environment. 

Outside the office Matt spends his time with whānau, swimming in some of New Zealand’s best waters and going home to the Wairarapa.

Email Matt

 Liqin Mi

Liqin Mi -  Adviser (China)

Liqin is from Xi’an, China. She came to live in Aotearoa in 2009 and has been with NZ Māori Tourism since 2011.

Liqin gained a Master’s degree in Economics. She has since worked in international trade and economic co-operation as well as international relations across government and non-government organisations in both China and Aotearoa.  Since 2010, Liqin has worked for Statistics New Zealand, The Gibson Group, Wellington City Council, Early Childhood New Zealand and Te Papa Tongarewa.

Liqin has in-depth knowledge of how to engage with Chinese companies and government at various levels to achieve business goals. Liqin hopes to serve as a well-built bridge connecting Chinese and New Zealanders, especially Māori, to benefit both countries.

Liqin enjoys cooking, hiking, swimming and playing table-tennis. Her life goal is to work and live happily.


丽琴来自中国西安, 2009年定居新西兰, 2011年开始在毛利旅游局工作至今。




Email Liqin

Lee Beazley

Lee Beazley - Office Administration

Te Aitanga-a-Mahaki, Ngai Tāmanuhiri, Ngā Puhi, Ngāti Hine

Lee is NZ Māori Tourism’s office guru, managing the ins and outs of the office, assisting the Chief Executive and providing support to the NZ Māori Board.  Lee has been ensuring the critical functions in our office run smoothly since she came on board with NZ Māori Tourism in 2009.

Lee enjoys playing indoor netball and puts her skills to use by proudly coaching the Wainuiomata High School Premier netball team.  When the weather is nice, you will find Lee and her husband, Craig, walking the Wainuiomata firebreaks or the Wainuiomata Hill.

The pair have just passed level four in their Reo Māori classes at Te Wananga o Aotearoa. They have five children and three mokopuna.

Phone: 04 474 4682
Email Lee


Alyse Lynch

Alyse Lynch - Finance and HR Administrator 

Alyse is our longest serving employee at NZ Māori Tourism. She came on board as a receptionist with NZ Māori Tourism in 2008 after graduating college, before moving onto administration. Now, she manages all our finances and accounts.

During her time here, Alyse has given birth to a beautiful girl, Zaria, who has just turned two. Alyse’s downtime is mostly spent consumed with her little pride and joy. She hopes to continue to grow in her accounts role and be the best mum she can be to Zaria – especially during the next terrible two’s stage.

Email Alyse

Moetu Williams

Moetu Williams - Intern

Ngāti Pukenga, Te Arawa
Moetu is our newest addition at New Zealand Māori Tourism. Since arriving, he has been assisting the team with data collection and verification.

Moetu comes from a strong Māori background, having grown up in kohanga and kura kaupapa. As a result, he is passionate about Māori history, politics, culture and te Reo. After kura, he went on to Wellington College for secondary schooling, and graduated in 2016. Moetu’s inquisitive mind led him to study a degree in a Philosophy, Politics and Economics at Otago University. After completing his first year, he has returned to Te Whanganui-a-Tara to gain some hands-on experience.

Moetu is a huge fan of sport and maintains an avid interest in current affairs, history and politics. When he’s not at work, chances are you’ll find him playing basketball, video gaming or out op-shopping.

Moetu aspires to better his Reo Māori as well as his understanding of tikanga Māori.

Email Moetu

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